What weighs 200 pounds, reaches speeds of up to 45 mph and can cost your customers thousands of dollars in a split-second?

AIGdeerDeer collisions cost U.S. drivers millions every year, with an average repair cost of more than $4,000 for each claim. Odds for a deer collision double from October through December, so talk to your customers about the difference between comprehensive and collision coverages and share the tips below to help them avoid a deer accident:

  • Be more alert at dawn and dusk, when deer are most active
  • If you feel the need to swerve, use caution and be aware of oncoming traffic and your surroundings
  • Slow down – headlights only shine 200 to 250 feet in front of a vehicle, and a standard-sized vehicle typically takes 240 feet to come to a complete stop from 60 mph.
  • When you see a deer cross the road, slow down and expect more to follow
  • Watch for “deer crossing” signs and slow down when they are present
  • Use high beams while driving at night if there is no other traffic around

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